Description
Course Overview
Gen-Z has come of age, minting celebrities, new culture, slang, music, fashion, technology, etc. They are sustainably oriented: they’re going to be super hard on brands about where products come from and how they’re made. We expect them to push the generation to the edge of their creative thinking. They are a different generation, and if you look closely, you might not appreciate how different they are in some critical aspects of product and experience design.
With this in mind, product Engineers, Architects, and Developers must be apt to roll out innovative products that resonate with Gen Z’s level of self-direction and purpose. This course is designed so that products from the stable of Interswitch empower this generation to be the best versions of themselves. The course will introduce participants to a unique approach and ways of thinking.
During this course, we will adopt a learning-by-doing methodology and apply fundamental tools such as Ethnographic Research, Stakeholder Mapping, Personas, Customer Journey Mapping, Service Scenarios and Prototyping on a challenge. Participants will work co-creatively within small teams to learn from diverse backgrounds and perspectives. At the end of the workshop, participants would have prototyped and tested their concept with the target group: Gen-Z
Workshop Objectives
The specific objective includes:
- Create empowering, explorative Design for a self-reliant generation.
- Build a flexible branding that enables Gen Z to align themselves with people, brands, and causes that reflect their desired identities.
- Use Design to showcase your brand’s values powerfully.
- Use various User-Centered Design techniques, and learn how to create a User Story Map to help you visualize a product that resonates well with Gen Z
- Understand various prioritization techniques that work at the business goal and User-Persona Level
- Deconstruct User Activities into User Tasks and then into User Stories
- Improve confidence and collaboration between the business and engineering teams
